DIGITAL MATERIALS FOR MICHIGAN’S CREDIT UNION LINK

Carousel and banner ads for a joint promotion between Michigan’s Credit Union Link and Sprint.

 

FACEBOOK ADS FOR CAMPBELL'S DINNER SAUCES

These Facebook ads helped position Campbell's Dinner Sauces as a delicious weeknight dinner solution for busy families. The copy and imagery were used in a variety of executions and web applications.

PRODUCT DESCRIPTIONS FOR CAMPBELL'S SOUPS

Matt Totsky was the lead senior writer responsible for all of the basic and enhanced Amazon copy for the Campbell's Soup portfolio as well as Pace Salsa, Prego Sauces and Swanson Broth & Stock. It was a huge undertaking that he handled with finesse and ease. He wrote hundreds of descriptions and headlines for banners as well as full content for a vast range of products including cooking tips, recipes and food facts.

Christina Kane, Associate Creative Director, The Mars Agency

Below are a few samples of this type of work:

WEBSITE COPY FOR DESERT DIAMOND CASINOS

In 2016, I wrote all of the copy for Desert Diamond Casino’s website. Because of the nature of the client, the copy for things like promotions and entertainment schedules are constantly changing. But other sections - like the hotel and restaurant descriptions - remain the same. Check it out at ddcaz.com.