CAMPAIGN FOR ROBERT IRVINE'S PUBLIC HOUSE - LAS VEGAS
Concept work for the latest celebrity chef restaurant on the Vegas Strip. The menu features culinary masterpieces created by Chef Robert Irvine himself and the concepts here reflect that they are so delicious, patrons won't have time to share them on social media like they do with food from other restaurants.
PRINT ADS FOR CAMPBELL'S SOUPS
This series of ads were designed to drive home the point that Campbell's Soups are the perfect way to fight off cold weather and survive winter. The copy and imagery were used as free standing inserts.
PRINT ADS FOR DESERT DIAMOND CASINOS
Desert Diamond Casino is a place where you and your friends can let loose and make each night one to remember. This series of print ads highlights the friendly atmosphere and winning vibe of the hottest casino in Arizona's West Valley.
DESERT DIAMOND CASINOS - BRAND ACTIVATION CAMPAIGN
Desert Diamond's Reward Card is positioned as "Your New Best Friend" because it offers users the chance to earn rewards faster than they would at other casinos. This campaign shows the many different types of collateral used on-site to activate this messaging for guests.
DESERT DIAMOND CASINOS - TUCSON SALES KIT
This is an example of long form copy for Desert Diamond Casinos & Entertainment. This sales kit was designed to be used by tour operators in search of the ultimate destination for fun, excitement and relaxation for their clients.
THE HENRY FORD - PRINT ADS
Various ads for America's premier history attraction.
HEALTH PLUS PRINT CAMPAIGN
Detroit's reputation was built on the hardworking attitude that the people of the city bring with them to their jobs each day. HealthPlus understands that the bar is high and they have a lot to live up to. They recognize that our citizens deserve access to healthcare that reflects the strong Michigan work ethic and HealthPlus promises to deliver it to them.
ADS FOR TEAM MONTE CARLO - CHEVROLET MOTORSPORTS
There are many reasons why an automaker would sponsor a NASCAR team, including publicity, technology transference and risk evaluation. 1997 was a highly successful Winston Cup Series for Team Monte Carlo (11 wins and 10 by Jeff Gordon) and every time a team members won a race, an ad would have to be produced to run in USA Today two days later.