MATTHEW TOTSKY • COPYWRITER
5542 Springwater Lane • West Bloomfield, MI • 48322
(248) 212-2159 • mtotsky@yahoo.com • matthewtotsky.com
Experience:
Freelance Copywriter • MRM
October 2020 - October 2021
Client: GM Rewards and eCommerce
Freelance Copywriter • McCann
January - March 2020
Client: GM Fleet
Freelance Copywriter • GTB
October - December, 2019
Client: Ford
Freelance Copywriter • The Mars Agency
August - September, 2019
Clients: Campbell's Soups & Sauces, Pace, Prego, Pepperidge Farms
Freelance Copywriter • Publicis Sapient
March - June, 2019
Clients: Chrysler, Ram, Jeep, Dodge, Alfa Romeo and Fiat
Freelance Copywriter • Doner
March, 2019
Clients: Penn National Gaming and Hollywood Casinos
Freelance Copywriter • DP+
November - December, 2018
Client: Credit Union Link
Freelance Copywriter • One10 Marketing
May - October, 2018
Clients: Chevrolet. Traveled to Shanghai, China and interviewed engineers, designers and marketing personnel for a Chevrolet vehicle sourcebook
Freelance Copywriter • Campbell Ewald
March - April, 2018
Clients: Harley-Davidson, Meritage, Chevrolet New Roads magazine and several new business assignments
Freelance Copywriter • GTB
January - February, 2018
Client: Ford Retail
Freelance Copywriter • Doner
January - October, 2017
Clients: Penn National Gaming and Hollywood Casinos
Freelance Copywriter • The Mars Agency
June - December, 2016
Clients: Campbell's Soups & Sauces, Prego, Pace Salsa, V8, Swanson Broth & Stock, Snuggle, Allegra and Pfizer
Associate Creative Director • Real Integrated
2014 - 2016
Clients: The Henry Ford, Desert Diamond Casinos & Entertainment, General Dynamics Land Systems, Goodman Acker, Jewish Family Service, AccessPoint HR and Health Plus
Freelance Journalist
2013 - 2017
Clients: Neighborhood SEEN and X-OLOGY (a publication of Automation Alley)
Freelance Copywriter • roundtable 6
2013
Clients: Urban Science, Lauris Strategies, Talem Technologies and Sellers Subaru
Freelance Editor & Writer • London, UK
2008 - 2013
Clients: Renaissance Learning UK Ltd., Southbank International School, ASEAN Competitive Enhancement (ACE) Project (southeastasia.org), Eli Lilly Asia Inc., Asia World Enterprise Co
Freelance Editor & Writer • Bangkok, Thailand
2006 - 2008
Clients: Eli Lilly Asia Inc., Asia World Enterprise Co., Exotissimo Travel, Agoda, SpiceRoads Cycling Adventures, Capital TV, Veritas Enterprises, Food By Phone, Thai- Pakistan Chamber of Commerce (Connections Magazine), Thai-Finnish Chamber of Commerce, American Chamber of Commerce - Thailand (T-AB Magazine), The Bangkok Trader, and BDA International Ltd
Copywriter • JWT
1998 - 2006
Clients: Ford regional accounts (including New England, Philadelphia, and Northwest Ohio) and retail accounts including White Castle, Kohl’s, Bosch and Delta Dental
Copywriter • Campbell-Ewald
1995 - 1998
Clients: Chevrolet regional accounts (including Minneapolis, Buffalo, and El Paso). Also worked in the national creative group on the Chevrolet car and NASCAR accounts
Freelance Editor & Writer
1994 - 2006
Clients: The Gale Group (What Do I Read Next?, Notable Black Women, Video Hound), Omnigraphics (Biography Today), Northern Lights Writers Group (The Handy Sports Answer Book)
Copywriter/Art Director • Michael Flora & Associates
1994 - 1995
Clients: Somerset Collection, Ram’s Horn, Car Tunes and US Robotics
Art Director • SMZ Advertising
1992 - 1994
Clients: Greenfield Village and Henry Ford Museum, AAA Michigan, Elias Brother’s Restaurants, Habitat Wallpaper & Blinds and several local political campaigns
Freelance Art Director • Michael Flora & Associates
1992
Clients: Cellular One and the Boys & Girls Club of Michigan
Creative Intern • Ross Roy
1991
Clients: Domino’s Pizza, Alfa Romeo and Builder’s Square
Education:
College for Creative Studies • BFA Graphic Communications • 1988 - 1992
University of Michigan-Dearborn • Liberal Arts • 1986 - 1988
References:
Michael Oxner • Creative Director • Doner • Southfield, MI • USA
Bob Guisgand • Creative Director • Commonwealth • Detroit, MI • USA
Tania Macioce • Creative Director • The Mars Agency • Southfield, MI • USA
Steve Pitsillos • Principal • roundtable 6 • Bingham Farms, MI • USA